There are lessons to be taken from this even if the trailer you're making isn't a linear story. Had the sequence of shots or camera angles been chosen with less thought, each reveal wouldn't have been nearly as gripping or rewarding. This helped them carefully design the moments with waves of suspense followed by rewards every step of the way. They clearly understood who their audience is, and what they wanted to see. Of course, we knew it's a sequel to the first game, but this not only tells us the naming convention they're using for this sequel, but "Part II" also implies there's a possibility for additional parts in the future. Just under 30 seconds after Joel revealed himself, we see a closeup of Ellie's entire face with a look of determination. "I'm going to find, and I'm going to kill. Joel asks: "You really going to go through with this?" Ellie turns away from the camera as she sets aside her guitar. The camera angle is still wide, we still haven't had a good look at Ellie's face. It's been about a minute since the blurry figure appeared, and we hear him ask: "What are you doing, kiddo?" We still don't see the figure's full face, but we can see he has a beard. There's a slow pan as the figure stops outside the room Ellie is in. The figure walks past a dead body in a bathroom. We still don't know for sure whether or not it's Joel. The camera tilts up to reveal the figure is holding a revolver this was Joel's weapon of choice in the first game. There's a closeup of the figure's feet walking towards Ellie, but we're still not sure who it is. The first question is: What is this game?įourth question: Who is this figure? Is it Joel? If you keep that in mind, it'll become clear just how smartly the trailer plays to each question. The important thing to consider when analyzing each segment is: Let's look through each of these segments shot by shot. The trailer is about 4 minutes long, but it's broken up into sections which each have their own arc of suspense which captures the audience, holds onto them, and then rewards them. The captive audience watching the trailer with no introduction meant they went in with no foreknowledge of what to expect other than a PlayStation game this gave the trailer the element of surprise and curiosity. The reason this trailer was able to do this so successfully was partially due to the existing fans of the first game, and also the fact it debuted during a live show at PlayStation Experience 2016. The trailer uses excellent pacing and shot selection to maximize the tension/suspense, then pay it off in ever increasing waves of excitement. The reveal trailer for The Last of Us Part II is a masterclass in teasing a very specific audience: fans of the original game.
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